Personal Training for a Healthy & Fit Lifestyle.

Our Mission

To provide a safe, clean, well-equipped training studio with highly qualified Personal Trainers that will develop and provide an effective, safe and enjoyable exercise program for clients in a one-on-one training setting.

About Us

The concept of The Physical Forum was born in 1988 while discussing a possible name/logo for my personal training service. 23 years of being an independent contractor and many hours of thought had resulted in the formation of the actual facility in 2011 at 1350 University Avenue, Rochester, NY. In September of 2025 we are continuing on the journey into the new space at 1046 University Avenue in Rochester, where we are still promoting the same ideals to insure that all clients are getting first-class attention, instruction and experience what it is to enjoy working out instead of dreading it.