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      <image:title>Blog - Do you need balance in your life? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thephysicalforum.com/blog/never-fear</loc>
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      <image:title>Blog - Never Fear….</image:title>
      <image:caption>We are still open and here for you! I know it’s been a while since I added to the website’s blog page so I wanted to re-assure you all that we are, in fact, still helping clients attain their fitness goals. Since the pandemic, we have instituted some changes as to the operation of the studio and the availability of the trainers. We have been alternating the days of the week between the both of us, allowing all our clients the luxury of training in a one-on-one atmosphere that truly embodies the “personal” in Personal Training! Whether you train with a partner or solo, the studio is transformed into your own personal gym for the length of your workout! It has always been a step above working out at a gym, but it is now one step above that! Enjoy the opportunity to access all the space and equipment without any of the distractions from other clients or trainers! If you are curious to find out more on how to take advantage of “your own workout space”, please contact either Jameson or Susan. We both look forward to welcoming new clients, or former clients, into the studio for direction, inspiration, accountability, motivation and success with your training program. Susan Siebert, Personal Trainer 585.313.2771</image:caption>
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    <loc>https://www.thephysicalforum.com/blog/arm-yourself-this-fall-and-winter</loc>
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    <lastmod>2021-11-02</lastmod>
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      <image:title>Blog - Arm Yourself This Fall and Winter!! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.thephysicalforum.com/blog/blog-post-title-four-7rj3t</loc>
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    <lastmod>2020-05-16</lastmod>
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    <lastmod>2025-10-06</lastmod>
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      <image:title>Trainers - Susan Siebert Trainer/Owner</image:title>
      <image:caption>With over 37 years of providing personal training services, Susan Siebert moved her life’s journey onto a new path with the opening of The Physical Forum, LLC. in 2011. In 1988 she started her personal training business, Physical Forum, working primarily from Flex Gym and Aerobics Center on Culver Rd in Rochester, and traveling to clients’ homes. Susan became certified by The American Council on Exercise, (ACE), in 1994, followed by certifications from Mad Dogg Spinning in 1998, currently STAR 3 status; a second personal training certification from Aerobics and Fitness Association of America, (AFAA) in 2001. Also, in 2001 Susan became a Certified Instructor and Master Trainer for Fittrek Nordic Walking, which led to becoming a Continuing Education Provider for ACE and AFAA and International Presenter for Fittrek and P3 Fitness. In 2025 The Physical Forum has moved to a new studio and will continue to welcome new and former clients to the studio for training.</image:caption>
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      <image:title>Trainers - Tonilynn Mercone Trainer</image:title>
      <image:caption>Tonilynn Mercone, a fitness professional and author, with over 37 years of experience, offers personalized nutrition, fitness, and health coaching to help you achieve sustainable lifestyle changes and improve your well-being. Toni calls on her personal experience and journey from struggling with being overweight and unfamiliar with weight training and general fitness to educating herself and continuing on to help others through personal training and nutrition certifications. “I specialize in personalized nutrition, fitness and health coaching to create sustainable lifestyle solutions you can use on your own”. Tonilynn is certified through ISSA and Kaiser Cycling. To contact Tonilynn: tmercone@yahoo.com; 585.820.3249</image:caption>
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    <loc>https://www.thephysicalforum.com/our-mission</loc>
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    <loc>https://www.thephysicalforum.com/the-floor</loc>
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    <lastmod>2025-10-11</lastmod>
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      <image:title>The Floor</image:title>
      <image:caption>Comfortable reception area</image:caption>
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      <image:title>The Floor</image:title>
      <image:caption>Cable machine, TRX, Smith Machine, Full Dumbbell Set, and more</image:caption>
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      <image:title>The Floor</image:title>
      <image:caption>Life Fitness weight machines</image:caption>
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      <image:title>The Floor</image:title>
      <image:caption>Various cardio equipment</image:caption>
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    <image:image>
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      <image:title>The Floor</image:title>
      <image:caption>Beautiful natural light in our air conditioned studio</image:caption>
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      <image:title>The Floor</image:title>
      <image:caption>Additional functional training equipment for balance and dynamic movements</image:caption>
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      <image:title>The Floor</image:title>
      <image:caption>Equipment for a well rounded program</image:caption>
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      <image:title>The Floor</image:title>
      <image:caption>Weight assisted pull-up and dips machine</image:caption>
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      <image:title>The Floor</image:title>
      <image:caption>Space to change your shoes and store your things</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ea732ef58bb703c36ca9fb8/62905d55-8a9d-4e60-a049-a8813d5da6ff/ThePhysicalForum-rochester-ny-back-extension-and-battle-rope.jpg</image:loc>
      <image:title>The Floor</image:title>
      <image:caption>Battle ropes</image:caption>
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  </url>
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    <loc>https://www.thephysicalforum.com/press</loc>
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    <lastmod>2025-10-06</lastmod>
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  <url>
    <loc>https://www.thephysicalforum.com/contactus</loc>
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